Nordic Lynx Team
Sara Skarpaas
Boss Lady - Sync & Licensing
Erik Jansen
Distribution
Theo Nogueira
Outreach
Frequently Asked Questions
Nordic Lynx is an Oslo-based record label that helps game composers and studios release their music. We handle both digital and physical distribution, as well as merchandise. Additionally, we specialize in sync and music licensing for games and other media, drawing from both our internal and global catalogs.
Although Nordic Lynx is a new venture, our foundation is built on decades of industry expertise. Our co-founders bridge the gap between traditional music business and gaming: Sara Skarpaas, our Boss Lady, brings over a decade of sync and licensing experience from Sony Music Norway; Erik Jansen provides the proven global distribution infrastructure of Jansen Records; and Theo Nogueira contributes 12 years of firsthand experience as a game composer with over 20 titles to his name. This combination ensures we understand both the business of music and the realities of game development.
Yes. PROs collect royalties from public performances and broadcasts, which include both music streaming services and certain uses in video games. Because we are based in Norway, our primary partner is TONO, which has reciprocal agreements with other PROs worldwide to collect global royalties. However, if a composer on our roster is affiliated with a different PRO—such as ASCAP, BMI, or PRS—we work directly with those organizations to manage your catalog.
"Yes. If you prefer to retain full independence, we can act strictly as your distributor to get your music onto all major digital streaming platforms.
For physical media like vinyl and cassettes, we offer custom manufacturing and distribution packages. Under this model, you pay for the production costs upfront, and you collect the revenue from your physical sales."
We operate two shipping hubs to optimize costs and delivery times. Our Oslo hub handles orders for Norway and Scandinavia to minimize regional shipping rates and avoid local customs duties. Our hub in Spain manages all international fulfillment, ensuring efficient global distribution.
Our standard model for new releases is a 50/50 revenue split after upfront project costs are recouped. However, if you are bringing an existing catalog to Nordic Lynx that requires no initial investment from our end, we operate on an 80/20 split in favor of the composer.
Yes. Unless your contract with the game studio explicitly dictates otherwise, you retain full ownership of your copyrights and master rights. Nordic Lynx operates strictly through exclusive licensing agreements, meaning you grant us the right to distribute and manage the music for a mutually agreed-upon period, after which those rights revert entirely to you.
Our payouts and thresholds are agreed directly with the composers based on individual agreements
Yes, we gladly welcome back-catalogs and previously released soundtracks. We will guide you through the migration process from your current distributor, helping you coordinate the transition seamlessly. Our team ensures that your existing streaming numbers, playlist placements, and metadata are preserved wherever possible during the transfer.
Yes, absolutely. We represent game composers, not just game soundtracks. If you are an artist on our roster creating standalone studio albums, side projects, or back-catalog music outside of the gaming space, we are fully open to distributing and promoting it. Our commitment is to the creators themselves and supporting their entire musical output.
We can accommodate both approaches. If you already have preferred engineers, you are welcome to use them. However, we also maintain a trusted roster of specialized mixing and mastering engineers. These professionals deeply understand the technical distinctions and loudness standards required for digital streaming versus physical media like vinyl and cassettes, ensuring your soundtrack sounds pristine on every format.
We combine music industry best practices with an approach tailored specifically to video games. Our goal is to help studios and composers distribute soundtrack albums across all platforms using targeted marketing, playlist curation, and internal promotion. Through our partnership with Ja. Group and Jansen Records—who have over a decade of experience releasing Norwegian indie music globally—we provide robust tools for both digital and physical distribution.
While DIY distribution platforms are effective for basic digital uploads, they lack the specialized support required for video game soundtracks. Standard platforms generally do not provide tailored promotion or playlist pitching unless you handle it yourself. Furthermore, their terms of service often allow music to be shared with third parties for generative AI training. Nordic Lynx is an anti-generative AI label; we never share your music for AI training.
We offer a more comprehensive, artist-first partnership with:
- Direct Curation: We have direct relationships with major streaming services and actively pitch your music to popular playlists to expand your audience.
- Flexibility: You retain control over your catalog. You choose which soundtracks to distribute with us and which to manage independently or through other partners.
- Fair Revenue: We structure revenue splits individually, ensuring composers receive an equal or higher percentage of income.
- Physical Releases: If a release shows strong potential, we cover all upfront manufacturing and production costs for physical media, offering composers a higher profit share after those costs are recouped.
Music has a unique emotional impact that extends far beyond the gameplay experience. When a soundtrack is released strategically on streaming platforms, it serves as a continuous, passive marketing tool.
Fans regularly listen to game music during their daily routines—while working, studying, or commuting. Streaming algorithms and curated playlists naturally expose these listeners to a composer’s broader catalog. If a player loves a composer's work on one title, they are highly likely to discover and investigate your game through that shared musical connection. Coordinating a soundtrack release alongside your game's launch, major updates, or sales allows you to tap into existing music communities, cross-promote across different gaming genres, and drive measurable traffic back to your storefront.
No, we align our strategy to complement your launch timeline, not disrupt it. However, maximizing the marketing impact of your soundtrack requires careful scheduling.
Ideally, we require all mastered tracks, metadata, and album artwork six weeks prior to the target music release date. If development timelines shift and the music is finalized right up until your game's launch, we adapt our approach. Instead of rushing a full album, we may recommend releasing lead singles around the game's launch to build momentum, followed by the full soundtrack later. This flexible staging maintains a steady stream of promotional content and traffic for your game without adding pressure to your development cycle.
Yes. We partner with experienced designers and visual artists who can handle album layout, social media assets, and promotional materials. However, because game studios usually prefer to maintain visual consistency by utilizing their game's existing key art, we frequently collaborate directly with your development team. We can take your existing art assets and adapt them into the correct formats for digital platforms and physical manufacturing.
Content creator streams are a vital marketing tool for games, and automated Content ID systems often accidentally flag, mute, or demonetize streamers who are simply playing a game.
To protect your game's community and visibility, our policy is to opt out of automated YouTube and Twitch Content ID networks for our game soundtrack releases. This guarantees that streamers can broadcast your game without facing copyright strikes or audio muting. To protect the composer’s rights outside of game streams, we handle copyright infringement through manual rights management. If someone re-uploads the music in an unauthorized context, we will directly submit a claim to the platform to either monetize or remove the content.
You can submit your music by visiting our Contact Page and sending us an inquiry. To help our team review your work efficiently, please include a brief introduction about yourself and your projects, along with streaming links (such as SoundCloud, Disco, or Spotify) to your music.
Through the years our team has developed a network in games, tv, film and trailers, which we are constantly monitoring and receiving requests from briefs and to which we submit the music from our catalog.
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